This article examines online identity practices of Chinese doctors mediated through borrowed linguistic resources in a leading medical app. Setting against rapid societal changes in China which open up traditionally ‘powerful’ professions to market competition, and the development of a booming digital economy, this app and its semiotic work drawing on Chinese Internet vernacular, I will argue, offer a fascinating lens to probe into the highly dynamic online discursive practices in contemporary China. Drawing on the notions of entextualization and resemiotization, (...) I will trace and analyse the patterned ways in which pre-existing linguistic resources are creatively reworked by the app to achieve new identity-making purposes. Situating the changes of the field of healthcare in China within a worldwide shift towards neoliberal ideologies and practices, I will also briefly discuss how the emergence of such new social space in digital settings may impact the production and communication of health knowledge and services in China. (shrink)

As observed by both western and Chinese scholars, despite the cultural and historical distance between them, the works of Confucius and J. L. Austin (together with other scholars of speech act theory) share similar views on the performative dimensions of language. Speech act theory underscores how utterances constitute actions instead of reporting inner mental states of the speakers, while Confucian texts also draw attention to the embeddedness of language in the wider contexts of personal affairs and social order. In this (...) article, we conduct a detailed comparison of the two to demonstrate that their views on language and communication, although sharing some important concerns, differ significantly in two main aspects: (1) The relationship between one’s ‘internal’ cultivation and ‘external’ behaviours; (2) The conceptualization of language and ethics. In conclusion, we discuss the implications of a Confucian outlook for the study of language and communication and point out some directions for future research. (shrink)